Day 2 Roundup #webstock2012
Bigger day day 1 for sure, and I was a bit more responsible with my coffee intake. Open mind and a full agenda my expectations from the best web conference in the world were exceeded again. I should maybe add I have not attended all the web conferences but am happy to stick my head out on this one.
** Jared Spool – The Anatomy of a Design Decision
Jared walked us through a few types of design decisions, I suppose it was targetted at UX design but extedned other types of designers as well.
- Unintentional Design – design that just happens
- Self Design – build it for your own needs, some other people might have the same needs
- Genius Design – designing for others based on experience and research
- Activity Focused Design – design based on the activities users want to takeExperience-Focused Design – designing for the overall experience
A process is a series of steps to get things done, on the one side of the scale is Informed Desicion vs Rule Based Desicion and finding the balance is somewhere inbetween.
Rule Based decisions – prevents thinking but fails on any exception cases
Informed decisions – requires thinking and works with normal and exception cases
I liked the continum described in a single line:
Tricks <– Techniques <– Process –> Methodology –> Dogma
Tricks beging techniques that shouldnt work but gets the job done, hacks or “tactical desicions” maybe?
By using a pattern library you allow designers to use existing paterns but if the need to veer from the standard they have to create a new pattern and add to the library. In most cases path of least resistance is followed. This way you get consistency and flexibility.
Jared closed by encouraging us to utilize informed decisions and avoid rule-based decisions. Techniques and tricks are more effective than methodologies and dogma.
In-depth Article – http://www.vanseodesign.com/web-design/decision-making-styles/
And some design eye candy http://yvettesbridalformal.com/
*** Scott Hanselman – It’s not what you read, it’s what you ignore
Its not easy living in the information age, as there is a sea of information available it is critical you can cut through the noise and focus on what is important. As “what is important” changes frequently you need to be able to scale yourself.
- Measure before you cut, if you can see where you spend all your time
- Use the Pomodoro Technique it identify what type of distractions you are most susceptible too
- Dont keep your mail client open all day, schedule time, preferably not in the morning
- Simple mail rules that are important no more than 4 or 5
- Keep emails to a minimum of 3 or 5 sentences, use wikis to comunicate bigger messages
- Monday Vision — Friday Reflect
- Do the right thing by using the 4D’s technique. Do, Defer, Delegate, Drop
- Conserve your keystrokes – you only have a finite number in your lifetime!
- Dont underestimate the Psychic Weight of the ‘to dos’ in your life (inbox 1000+)
Handy Tools
- Workflowy – neat looking lists webapp. Personally I prefer Evernote.
- RescueTime – measure time spent of various apps and webpages. This i have to do!!
- three.sentanc.es – personal policy for keeping emails concise
- If This Then Than – interweb automation tool to script frequent actions
- Instapaper – Dont open a tab for every thing save it and read later on your device of choice.
- Getting Results – Methodology for doing 3 things per day / week / year and tracking progress
NB This is not a guilt trip but a exercise of awareness. Dont build “Guilt Systems” and dont be afraid to “Drop Packets”
** Raffi Krikorian – Pressure, defense, and responses
Raffi taught us how i learned to sleep a bit at night, by ensuring the fail whale does not show up, and if it does how to have efective plans in place to respond in a timely manner.He is leads the Twitter Platform team who is responsible for the core applications and API.
Measure
- If you cant measure it you cant manage it
- Clear success criteria
- Every one in the orinisation should understand success criteria
- Reports should be widely published internally (ops, devs and marketing)
Plan
- Acurate numbers make capasity planning posible
- Create response plans and document them in a playbook
- Learn from unplanned incidents and known events like New Years and Superbowl
Respond
- Execute plan from playbook to resolve issues quick
- If you know your traffic spikes you know when you need service restored
- Ensure root cause is understood ask “why?” 5 times
- Fix all 5 issues from the “why?”s
- Learn from issue and update playbook
Fun Twitter facts
- must follows : @raffi and @twittereng
- 17Mb/second connection required to access the realtime Twitter firehose
- On avarage they are doing 3000 tweets per sec
- At the end of the Superbowl they were processing 12000 tweets per second
- Normally they have 2 spikes a day americas wakeup/bed time and asian wakeup/bedtime
- New year profile of their traffic changes to peak every hour on the hour
Presentation slides on YouTube
Other Presentations
Rob Malda – Slashdot, the rise and fall – He talked about working with what you got and discussed the slashdot effect.
Adam Lisagor – Lonely Pan Flute – Internet Video producer, hints for success. Choose you clients, good products make it easy to be successful, Manage expectations, Quick feedback loop and always be nice.
Michael B Johnson – Making Movies is Harder than it Looks: Building Tools for Telling Stories – He is responsible for making tool for the the production teams. Showed us some behind the scene footage at Pixar. Culture of constructive critique.
Jenn Lim and Tony Hsieh – Delivering Happiness – Made a business out of selling happiness http://www.deliveringhappiness.com/, culture of happiness in a company can lead to great success see zappos.com. Bit to feelgood for my liking but had some good research to back up their statement.
In Closing
Derek Handley – Doing Good and Well – Closed the conference with a inspirational talk, (with only 2 slides) and encouraged us to put our skills to good use. How much impact you have is relative to the scale with which you choose to see the world. Make sure you’re living on purpose as much as you can.
Comunal notes of the day was kindly facilitated by @mirimarmike and can be perused here http://webstock2012.miramarmike.co.nz/
Thanks to all involved for putting together awesome and inspirational 2 days of internet immersion.



















